Since viewing the documentary Art & Copy, I got to thinking about some recent ads I actually enjoyed:

Visa : Aquarium – made me want to take a trip to the aquarium, not apply for a Visa check card.
Where the Wild Things Are – the movie has the daunting task of living up to the trailer. Gets the award for Best Use of an Arcade Fire Song.
Snakes on a Cane – the viral campaign for House was alright but I loved the concept behind the graphic. Translates brilliantly into a logo for the show.