While browsing through the trailers for the remaining slate of 2014 films, I came across The Theory of Everything. The biopic traces the relationship of Jane and Stephen Hawking as their lives are thrown into tumult by Hawking’s diagnosis and subsequent physical deterioration. The film’s poster acts as a wonderful companion piece to the trailer, conveying the characters’ emotional journey (and perhaps giving a wink to Hawking’s study of quantum gravity) via a simple gesture – rotating the background image 90 degrees. A great reminder that sometimes the most eloquent design solution is the simplest one.

Update: The National’s song Heavenfaced utterly elevates the new trailer.